Tag Archives: recycling

Joel Makower “So, we need to align green innovations, and the marketing that goes into them, with the idea of being better, not just greener.”

Joel Makower: Green business maven shares his insights

Makower, one of the most respected voices in green business, talks about greener corporations, what the government could be doing to foster more environmentally friendly businesses, and why he’s optimistic about the future.

Mon, Jan 30 2012 at 10:16 PM EST Joel Makower Photo: Joel Makower Joel Makower grew up in California and graduated from UC Berkeley with a degree in journalism. He worked as a journalist and nationally syndicated columnist and is a prolific author, with more than a dozen books published, including the oral history of the Woodstock music festival, a book that Rolling Stone called “the definitive history of the mega-event.” He has focused on the environment for more than 20 years and is a well-respected speaker, writer and consultant on all things green business including regular appearances on NPR’s “Marketplace” as a commentator. Joel is the chairman and executive editor of the GreenBiz Group and founder of GreenBiz. I have been a fan of Joel’s writing for as long as I’ve been reading environmental news and commentary. His book “Beyond The Bottom Line” was one of the first green business books I read and was a major influence in how I see the intersection between business and environment. I’m thrilled that he so kindly took the time to answer these seven questions. MNN: Does the world need saving?

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Tesla Comes Through With Sub-$50,000 Model S, Mostly

Hannah Elliott, Forbes Staff

The Tesla Model S

Tesla today announced official pricing for its four-door electric sedan: $49,900 for a base Model S after a $7,500 federal tax credit.

The announcement comes after months of Tesla founder Elon Musk promising to deliver his first four-door electric car for around $50,000. (Tesla started selling its battery-powered $109,000 Roadsters in 2008.)

Of course, higher performing versions of the seven-passenger sedan will cost more: $59,900 for a 60 kWh (230-mile-range) model and $69,900 for an 85 kWh (300-mile-range) model. The 85 kWh performance Model S, which comes with additional equipment like Nappa leather interior and performance wheels, will cost $79,900 after federal tax rebates. Musk says it will go 0-60mph in 4.4 seconds.  More…….

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Air Pollution Loophole Puts Communities in Danger from Unregulated Waste Burning

Groups sue U.S. EPA to close loophole, protect public health and the environment

June 16, 2011

Washington, D.C.  —

Burning Solid Waste

Earthjustice, on behalf of Sierra Club, Montanans Against Toxic Burning, Huron Environmental Activist League and Downwinders at Risk filed a lawsuit in federal court today that challenges an egregious air pollution loophole supported by the U.S. Environmental Protection Agency. The suit disputes the Obama EPA’s unprecedented assertion that burning industrial solid waste as a fuel—akin to coal or natural gas—is a form of recycling, and therefore not subject to key provisions of the Clean Air Act that protect people from the harmful air emissions that result. Industry groups have pressed previous administrations long and hard for just such a favor, but the Obama administration is the first to acquiesce so broadly to their demands.

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Green Car Project Ready for 2010

A Labour of Love

The idea was to take a classic performance car, bring it back to optimum condition, if not slightly better and then change all the rubber components in it to ones with substantial recycled content in the form of my SRI Activated Compounds. Targeting more than potentially 200 components, no fillers or diluents but substitution of one compound for another in proportions ranging from 5% to 30% plus, subject to the application and required performance parameters. The final product performance exhibiting no appreciable loss off properties or performance. The car may be a classic but its performance specs at every level require high performance rubber components and by extension sophisticated compounds even by today’s standards, so whatever works here is equal to anything on the road anywhere.

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14% Recycled Content and Being Evaluated as Virgin Compound!

With SRI Test Light Truck ready for tire measurements at RRI Tire Lab

21st of October 2009 another historic day, light truck tires produced using my activated compound (Magnum SRI custom compound) establishing a 14% recycled content and ensuring the manufacturer a 6% to 8% savings in raw material cost. After having run the tires successfully through several lifetimes (30,000km), official on road measurement and validation trials started today using our tires installed on a light truck  under the supervision and protocol of the Rubber Research Institute. We will be reporting the results of the evaluations as they come out, obviously we are expecting the results to be quite exciting and reflective of the laboratory test results.

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Recycled vs Recyclability & Automotive Components

For some time now there has been a concerted move in Europe especially among the major manufacturers to ensure that a large proportion of their cars and manufactured with automotive components that lend themselves to be easily recyclable. This doesn’t mean that they are not using new virgin material or that the environment will not be damaged in their manufacture, it means that impact subsequent to their use and scrapping will be mitigated as these components may be more readily recycled into other material

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Innovation

The 30th of July 2009, a very special day for me, one that I am unlikely to ever forget. We all have our ultimate goals and challenges in life, some spiritual while yet others take on mythic proportions to be striven for but more often than not, never achieved.

Green Tire before Moulding

Well I’ve been hunting my version of big game for some time now, in some ways a shared obsession with my father. For my father it was achievable, in his view it was just a matter of time, something just around the corner. After he left us, for me it became an elusive hydra, using it’s many heads to throw one impediment after another in my way. Strange how technology and chemistry can take on such colourful proportions but in this case getting there has been on par with finding “Big Foot” or the veritable doorway to Shanri-La.

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