Daily Archives: February 12, 2012

Joel Makower “So, we need to align green innovations, and the marketing that goes into them, with the idea of being better, not just greener.”

Joel Makower: Green business maven shares his insights

Makower, one of the most respected voices in green business, talks about greener corporations, what the government could be doing to foster more environmentally friendly businesses, and why he’s optimistic about the future.

Mon, Jan 30 2012 at 10:16 PM EST Joel Makower Photo: Joel Makower Joel Makower grew up in California and graduated from UC Berkeley with a degree in journalism. He worked as a journalist and nationally syndicated columnist and is a prolific author, with more than a dozen books published, including the oral history of the Woodstock music festival, a book that Rolling Stone called “the definitive history of the mega-event.” He has focused on the environment for more than 20 years and is a well-respected speaker, writer and consultant on all things green business including regular appearances on NPR’s “Marketplace” as a commentator. Joel is the chairman and executive editor of the GreenBiz Group and founder of GreenBiz. I have been a fan of Joel’s writing for as long as I’ve been reading environmental news and commentary. His book “Beyond The Bottom Line” was one of the first green business books I read and was a major influence in how I see the intersection between business and environment. I’m thrilled that he so kindly took the time to answer these seven questions. MNN: Does the world need saving?

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